So I wasn’t planning on writing a blog post today, but then I stumbled upon yesterday’s Guardian article about Bloomsbury’s new Harry Potter covers, designed by Jonny Duddle. It seems like only yesterday that they redesigned them – maybe the radical modernisation of acid green and fuscia pink covers didn’t do much for sales figures and they thought they should retrace their steps.
There are things I like and things I don’t like about this. On the one hand, I like the original style best. I like the reproduction of scenes from the book. I like how they bring the book to life with magic and colour, and I appreciate the fact that they stimulate the imagination of young readers – the original audience of the Harry Potter books. That is to say, I like it when it’s done well, and I’m not entirely sure that these covers fit the bill. Especially when paired along with the Scholastic US covers. I’ve already written at length on these covers, but here’s an example if you haven’t read it:
This isn’t the best example, but Google them and have a look. There’s something about them that couples imagination and magic with the more mature voice that Harry adopts as the story progresses. Really wonderful stuff!
I can’t help but think that the new Bloomsbury covers are a bit bleh (technical term). Harry looks like a child in these covers – even the later ones where he’s a bit older and wiser.
Look at his wee face! That isn’t the Harry that I’ve come to know and love, sorry Bloomsbury. Even though I didn’t particularly like the neon covers that were just recently published, I still admire the bravery of taking such a different approach, and I like that there’s something different out there for new, older readers. With these books, I feel like Bloomsbury are just returning to an old formula but some ingredients are missing or muddled.
One last thing I’ll say about the covers (maybe ever on this blog, as I think we’re getting a bit HP heavy…) is that I like how we haven’t just been punted books with film stills on the cover. At least, I haven’t seen any. If they exist, please let me know in the comments! I think it’s pretty great that the publishers are so innovative with the HP covers, still designing and creating and imagining. So let me just finish by saying that, although I don’t love the new Bloomsbury covers, I still appreciate the effort. Thanks Bloomsbury and Scholastic for being brilliant!
(I’m honestly not obsessed with Harry Potter, just appreciate a good bit of book cover art!)